Regular Super Bowl sponsors are shifting toward more flexible game-day opportunities
Pepsi Renews Super Bowl Halftime Sponsorship
Bridgestone and the NFL Renew Sponsorship Deal
NYSportsJournalism.com - Pepsi Renews NFL Deal But Ends Super Bowl Role - PepsiCo Renews, Enhances Pepsi NFL Deal, Drops Super Bowl Halftime Show
Regular Super Bowl sponsors are shifting toward more flexible game-day opportunities
Americans Associate the Super Bowl with Pepsi and Budweiser
NFL 'taking Super Bowl halftime sponsorship rights to market'
The Pepsi Super Bowl LIV Halftime Show and The Impact of Social Media Marketing, by Mary Rodak
Apple To Sponsor Super Bowl Halftime Show in NFL Deal Worth $50 Million –
Apple Music replaces Pepsi as sponsor of Super Bowl Halftime Show
Report: Apple Music Buys Super Bowl Halftime Rights from NFL for $50M per Year, News, Scores, Highlights, Stats, and Rumors
The NFL Renews Its Sponsorship Deal With Pepsi
Apple Music to sponsor Super Bowl Halftime Show
Pepsi officially moves on from Super Bowl Halftime Show